These were additional Posters sent with the animation to YCN. They explain how the heat aspect would warm the potential customers who are forced to shop in the cold, and also how the giant visual of fire would attract people from all around. The humorous aspect which Ted Baker like to associate themselves is in the subtle alteration of Ted Baker into Ted Baked. Cheers Guy, if I win i'll buy you a pint.
No comments:
Post a Comment