Recently Tropicana changed the design of its cartons, altering the design from ideas based images (which reflected the fresh nature of tropicana's products in a fun and interesting way), to boring imagery of a glass of orange juice and some standard type. Needless to say the design went down terribly with its customers, which inevitably lead to Tropicana changing the design back to the original. Showing once again that change is usually a good thing, but not always. If its not broke, it probably doesn't need fixing.
image via http://www.intouch-labels.com
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