Turn it upside down and cover up the head
To Create
1 week ago
Sunday, 20 December 2009
Monday, 2 November 2009
onedotzero
A short movie discussing the effect of consumerism in the city.
Part one, discussing its effect on people.
Saturday, 24 October 2009
Indian Superman
This is the craziest thing I have ever seen in my whole life.
I guess you would call it a pastiche.
I call it hilarious.
Sunday, 18 October 2009
Something my friend noticed on a can of Tango
It quite clearly says TWAT!
I don't think they have done this on purpose, but there again its in my blog and people may be talking about it so maybe they have? Who knows?
Monday, 12 October 2009
Sunday, 11 October 2009
Friday, 9 October 2009
Stop motion animation with glow sticks
This is so good!
Its one of them 'I wish I did this' kind of things.
'Lucky' is the collaboration between Melbourne based 'All India Radio' and animation company 'Dee Pee Studios'
It involves a painstaking animation technique, whereby the team paints in the air with glow sticks, frame after to frame to create entire sequences of animation, sometimes taking a whole night to shoot.
For more info, please check out:www.deepeestudios.com and www.allindiaradio.com.au
Tungsten from 'Hoefler and Frere-Jones'
This is the new font from 'Hoefler and Frere-Jones', its really sexy and I want it so bad, I was even considering paying for it with actual money, but I was put off by the expense. It cost at least as much as 50 happy-meals and thats a lot of happiness :(
Heres what they say about it:
Smart, tough, and sexy. Hello Tungsten.
That rarest of species, Tungsten is a compact and sporty sans serif that’s disarming instead of pushy — not just loud, but persuasive.
Flat-sided sans serifs have been a vital part of graphic design since its very beginning. Like many of typography’s loveliest styles, these letters are an import from sign painting, where the style — doubtless because its kit of lines and curves resembles plumbing — is colorfully known as "Modern Gaspipe." These modular letters were an important part of the twentieth century poster, bright and optimistic in the propaganda of the Works Projects Administration (WPA), and peremptory in the Constructivism of the young USSR. In the service of any agenda, what these letters always signified was modernity, industry, and zeal.
Typographers have explored this compact modular style with mixed results. Typefaces that stay true to Depression-era forms run the risk of becoming nostalgic, forever evoking the sentimental Americana of tuxedo jackets and automats. Other designs, if they stick more doggedly to the underlying principles of rule and compass, often reveal how monotonous a typeface can become when restricted to too meager a kit of parts. Many such designs quit the fight when the going gets rough, abandoning their own internal rules when unruly letters like S or Y won’t conform to the grid — a frailty that’s especially unwelcome in this kind of typeface, whose square-jawed ruggedness would otherwise recommend it for action movies and airport paperbacks.
A few years ago, we started wondering if there was a way to make a typeface in this genre that was disarming instead of brutish, one that employed confidence and subtlety instead of just raw testosterone. It was an unusual design brief for ourselves, completely without visual cues and trading in cultural associations instead: “more Steve McQueen than Steven Seagal,” reads one note; “whiskey highball, not a martini” suggests another. We decided to reduce the letterforms not to circles and squares, but to a manageable set of stated interrelationships — between inside and outside, uppercase and lowercase, and one letter and the next — that could be applied with equal consistency throughout the design. The result is Tungsten, a tight family of high-impact fonts that doesn’t sacrifice wit, versatility, or style.
Holland & Barrett - current layout
Had a few problems with this brief, or at least during this brief.
Anyway here is where i'm up to at the moment, this is just one of the layouts for this idea.
www.innocentdrinks.co.uk
Even though they went and sold out to Cadbury - Schweppes!
It was good while it lasted.
(sell outs)
Holland & Barrett
The brief was to redesign Holland & Barrett's outdated brand identity.
Here is some research locations I found useful for researching re-branding along the way, and also my solution (under construction).
Drum roll please...
Friday, 25 September 2009
About me (im not really made of solid gold, but there was a problem with writing this in the 'about me' section)
Hello! And welcome to my new and improved blog. My name is Andrew Mark Dranfield, I got my middle name from my uncle, but I have no idea where Dranfield originates from. My theory is that my forefathers used to put drains in fields, which would make sense, but I choose not to believe that because it’s not the most glamorous of titles to bear. This last year has been a difficult one for me, I believe I have changed as a person much because of the information I have subjected myself to, although nothing I learn will make any difference to myself or anyone else unless I get off my small perfectly round ass and do something about it. If you're still reading (which you're probably not, yet have to be to actually have just read that) ill try to explain why I like the things I do. Art is a major influence in my life, fine Art, Graphic Design, Illustration, music, everything that helps to communicate self-expression. It is one of the few tools we have left to change the reality we live in (although in a very controlled state). I don't have delusions about changing the world, the world changes with everything we do, yet I do believe the world needs to change. If you do care, and you don't live in fear, feel free to check out my up-loads and links to movies, seminars, etc to find out what it is I’m actually rambling on about.
Anyway thanks for reading this (if you actually did, and didn't just skip to the end) welcome to my new and improved blog, sit down, browse, have a brew and a caramel shortbread, or a digestive biscuit and open you're mind to the world of infinite possibilities. Thanks x
oh shit
Here we go again with the sodding blogs.
Last year I struggled to keep my blog up to date, mainly because i'm quite shit with organization but I also hate keeping a diary, which is basically what a blog is, right?
But I suppose it is a good way to show somebody theoretically half-way around the world, what I am interested in, and more generally what people are interested in (or not) so its not a bad thing. Basically blogs are cool, but I don't particularly like them very much, blah blah blah...
So here we go again, blogging it up too the masses
peace x
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